The rebrand for research company Woodnewton began with a thorough brand exploration exercise. Distilling their process into collecting data and analysing that information to form business strategy we delivered a simple solution. The first two 'O's of the wordmark represent the input (research) and the third 'O', with all the collected data combined, represents the output (business strategy).
The strategy 'O' could be used on it's own as an icon which could also be viewed as the lens through which Woodnewton view the raw data in order to convert it into recommendations for their client's next steps.
- Work done whilst Creative Director at Vivid Imagination -
